Press releases are a highly sought-after form of business copywriting today that help brands communicate news announcements to clients and journalists.

After 8-years of writing these news announcements, I have developed a proprietary approach to writing press releases using the same general formula and outline.

Since every business needs a press release at some point, knowing how to write a killer press release is an amazing skill to add to your freelance writing portfolio.

This comprehensive guide goes over exactly how to write a press release, the outline I use for every release, spec piece writing prompts so you can add press releases to your portfolio today, a sample press release for you to reference, and a press release template so you can get started offering this service today.